Privacy Policy

Last updated: 2026-05-02

1. Introduction

Bel Consulting OÜ (trading as ApexMail) (“we”, “us”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard personal data when you use our services, in compliance with Regulation (EU) 2016/679 (General Data Protection Regulation) and the Estonian Personal Data Protection Act (Isikuandmete kaitse seadus).

Data Controller: Bel Consulting OÜ, Sakala 7-2, 10141 Tallinn, Estonia. Registry code: 16192499 VAT number: EE102951727

2. Data We Collect

  • Account data: name, email, company, billing address.
  • Usage data: API calls, email sending volumes, delivery events.
  • Technical data: IP addresses, browser type, device information.

We process data under GDPR Article 6(1)(b) (contract performance), Article 6(1)(f) (legitimate interest), and Article 6(1)(a) (consent) where applicable.

4. Data Storage

All data is stored in EU data centres (Tallinn, Estonia). We do not transfer data outside the EEA without adequate safeguards.

5. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected:

Data CategoryRetention Period
Account dataDuration of contract + 30 days
Billing records7 years (Estonian accounting law)
Email content30 days (configurable up to 90 days for Enterprise)
Event logs90 days (730 days for Enterprise)
Support tickets2 years after resolution

See our Data Retention Policy for full details.

6. Your Rights

Under GDPR, you have the following rights:

  • Right of access (Art. 15) — obtain confirmation of whether we process your data and access that data.
  • Right to rectification (Art. 16) — request correction of inaccurate data.
  • Right to erasure (Art. 17) — request deletion of your data (“right to be forgotten”).
  • Right to restriction of processing (Art. 18) — restrict processing under certain conditions.
  • Right to data portability (Art. 20) — receive your data in a structured, machine-readable format.
  • Right to object (Art. 21) — object to processing based on legitimate interests.

To exercise any of these rights, contact us at privacy@apexmail.ee. We will respond within 30 days.

7. Complaints

If you believe that our processing of your personal data infringes the GDPR, you have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon):

  • Website: https://www.aki.ee
  • Address: Väike-Ameerika 19, 10129 Tallinn, Estonia
  • Email: info@aki.ee

8. Cookies

See our Cookie Policy for details on cookies and tracking.

9. Contact

For privacy inquiries: privacy@apexmail.ee Data Protection Lead: Bel Consulting OÜ, Sakala 7-2, 10141 Tallinn, Estonia