Feature Comparison

ApexMail vs Amazon SES

See how ApexMail compares to Amazon SES. Amazon Simple Email Service (SES) is a cloud-based email sending service built on AWS infrastructure, priced as pay-as-you-go capacity.

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Feature
ApexMail
Amazon SES
EEA DATA PROCESSING
Primary hosting region
EU data centres (Germany primary, Finland backup) — no US processing for core data
Multiple regions including EU (Ireland eu-west-1, Frankfurt eu-central-1, etc.)1
EEA data processing default
EU/EEA-oriented default configuration; active locations are agreement-specific
Available — must be explicitly configured; region selection required per sending domain1
DPA availability
Available under the applicable ApexMail agreement
Available — AWS DPA (Artifact) with SCCs2
SENDING CAPABILITIES
REST API
Yes — native POST /v1/messages (ApexMail API)
Yes — AWS SDK (multiple languages) via SendEmail, SendBulkEmail3
SMTP relay
Yes — smtp.apexmail.ee:587 (STARTTLS)
Yes — email-smtp.{region}.amazonaws.com:587 (STARTTLS)3
Idempotency keys
Yes (all plans) — Idempotency-Key header
Not natively supported — AWS recommends application-level message deduplication3
Message event tracking
Per-message delivery diagnostics dashboard with 7-step timeline
CloudWatch metrics (send, bounce, complaint, delivery) + SNS notifications for events — self-assembly required4
Inbound email
Business and Enterprise plans
Yes — SES receipt rules with S3, Lambda, SNS, SQS actions5
DEPLOYMENT MODELS
Shared cloud
Yes (all plans) — managed multi-tenant, EU-hosted
Yes (all accounts) — shared IP pool by default6
Dedicated IP
Approved add-on on Pro; 1 included on Growth, 3 on Business
Yes — €22.95 (US$24.95)/mo per dedicated IP; IP pool management available6
Dedicated tenancy
Subject to architecture and contract review
Self-managed — customer architects dedicated tenancy on AWS using SES as a service component6
BYOC / private deployment
Subject to architecture and contract review
Inherent — customer runs on own AWS account; SES is an AWS service6
ENTERPRISE CONTROLS
SAML SSO
Business and Enterprise plans
Via AWS IAM Identity Center — requires AWS Organization setup and IAM configuration7
Subaccounts / isolation
Scale (10) and Enterprise (100) — managed, hierarchical
Via AWS Organizations with separate account per environment — self-managed7
Managed support
Plan-specific support terms
AWS Support plans (Developer, Business, Enterprise) — separate purchase from SES usage8
HIPAA availability
Not currently offered
Yes — AWS BAA available; SES is an eligible HIPAA service9
PRICING AT 100K/MO (verified 2026-07-29)
Plan compared
Pro: €89/mo (150,000 emails included, managed infrastructure)
Pay-as-you-go: ~€9.20 (US$10)/100K emails (raw sending, no management included)10
Pricing model distinction
Managed email infrastructure: API, event storage, webhook delivery, support, analytics included
Raw capacity billing: IaaS — pay per send, plus additional AWS costs (EC2, S3, CloudWatch, SNS, support)10
Free tier
30,000 emails/month (no credit card, no time limit)
62,000 emails/month when sending from EC2 (first 12 months); 3,000/month otherwise10
AREAS WHERE AMAZON SES IS STRONGER
Raw cost per email
See the current public catalog and checkout for applicable usage terms
€0.09 (US$0.10)/1,000 emails — lowest per-message cost among major providers10
AWS ecosystem integration
Standalone platform with API integration
Deep integration with AWS services: Lambda, S3, CloudWatch, SNS, SQS, IAM, KMS, Organizations3
Maximum sending volume
Scale supports up to 2 million emails/month; Enterprise terms are contract-scoped
Virtually unlimited — constrained by account sending limits which auto-scale with reputation6
Global regions
Germany & Finland (EEA focus)
22+ AWS regions globally including US, EU, APAC, South America1

1 AWS SES Regional Endpoints
2 AWS GDPR Center and DPA
3 AWS SES v2 SendEmail API reference
4 AWS SES Monitoring documentation
5 AWS SES Receiving Email documentation
6 AWS SES Dedicated IPs documentation
7 AWS IAM Identity Center (SSO) documentation
8 AWS Support Plans
9 AWS HIPAA Compliance and BAA information
10 AWS SES Pricing page

Last verified: 2026-08-19. Volume assumption: 100,000 emails/month, monthly billing. Prices are shown in EUR. Where a provider publishes only USD, the EUR figure is converted at 1 USD = €0.92 (reference rate, 2026-08-19) and the provider's published USD price is shown in parentheses. Exclude applicable taxes. ApexMail is priced as managed email infrastructure; Amazon SES is priced as raw email sending capacity. Reviewed by: ApexMail marketing engineering.

Competitor pricing and plan snapshots were last reviewed on 2026-08-19 and may change.

Prices are shown in EUR. Where a provider publishes only USD, the EUR figure is converted at 1 USD = €0.92 (reference rate, 2026-08-19) and the provider's published USD price is shown in parentheses. Exclude applicable taxes.

Decision guide

Which should you choose?

Choose ApexMail when…

  • +You need per-message delivery diagnostics and raw SMTP responses
  • +EEA data storage or private deployment (Dedicated Tenant / BYOC) matters
  • +You want deliverability tooling (grader, warm-up, reputation) integrated with sending

Choose Amazon SES when…

  • +Your stack depends on that provider's ecosystem or marketplace
  • +Its specific pricing shape fits your volume profile better
  • +You need a capability ApexMail does not currently offer
Start free View pricing

No credit card • 3,000 emails/month free

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